Dual Property Senior Marketing Manager - JW Marriott Minneapolis Mall (21111896)
Company: Marriott International, Inc.
Posted on: January 15, 2022
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JW Marriott Minneapolis Mall of America, 2141 Lindau Lane,
Bloomington, Minnesota, United States is hiring a Dual Property
Senior Marketing Manager.
Develops and implements marketing strategies designed to achieve
RevPar/share-of-wallet (non-room revenue) goals for departments
including, but not limited to, spa, food and beverage, retail,
concierge, and front office. Manages all in-hotel messaging to
guests. Updates hotel web page content as needed to insure
up-to-date accuracy. Liaises with key departmental leaders and
teams to assist with developing and implementing marketing plans
and goals. Develops, plans, and executes programs as necessary to
achieve stated revenue goals. Manages workflow with on-property
graphic designer to verify all in-house marketing
messages/materials are on-strategy and within budget.
Education and Experience
2-year degree from an accredited university in Business
Administration, Marketing, Sales, or related major; 3 years'
experience in Marketing or a comparable professional area.
4-year bachelor's degree in Business Administration, Marketing,
Sales, or related major; 1 year experience in Marketing or a
comparable professional area.
CORE WORK ACTIVITIES
Conducting Marketing Activities to Achieve Departmental Goals
Implements regular tracking of initiatives to determine
Updates hotel web page content as needed to insure up-to-date
Manages all in-hotel messaging to guests including, but not limited
to: AstroVision, Janus, plasma screens, front desk electronic
signage, in-room and in-hotel collateral, iConnect, entertainment
guides, duratrans, pole banners, on-hold messages, in-room videos,
transportation videos, wayfinding, fast maps, key cards, etc.).
Developing and Implementing Marketing Strategies
Liaises with key operators of each department to determine goals
and marketing needs.
Liaises with hotel Director of Public Relations to provide
communications tools as needed for the implementation of
local/regional publicity and promotions initiatives.
Works with brand Vice Presidents and Brand Marketing Managers to
assist with implementation of brand leisure transient and group
market strategies at hotel level as needed.
Coordinates and implements Strategic Alliance partner marketing
Develops, plans, and executes programs as necessary to achieve
stated revenue goals.
Manages workflow with on-property graphic designer to verify all
in-house marketing messages/materials are on-strategy and within
Liaises with brand VPs for all local/regional media needs related
to non-rooms revenue initiatives.
Managing and Conducting Human Resources Activities
Interviews, selects and trains employees.
Directs the work of employees.
Sets and adjusts employees' rates of pay and hours of work.
Handles employee complaints and executes disciplinary action as
Evaluates employee's productivity and efficiency for the purpose of
recommending promotions or other changes in status.
Conducts annual performance appraisal with direct reports according
to Standard Operating Procedures.
Apply now at
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Keywords: Marriott International, Inc., Bloomington , Dual Property Senior Marketing Manager - JW Marriott Minneapolis Mall (21111896), Advertising , Ellettsville, Indiana
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