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SVP Marketing and Brand Strategy

Company: Hoosier Hills Credit Union
Location: Bedford
Posted on: May 15, 2022

Job Description:

Job Type: Full-time Salary Range: $ 99,451-$165,753 Innovation, member service & community stewardship drive what we do at Hoosier Hills Credit Union. Join our team. Summary/Objective At Hoosier Hills Credit Union, our mission is to improve the financial lives of our members and the communities we serve. The Senior Vice President (SVP) of Marketing and Brand Strategy plays a key role in this mission by developing and delivering our branding, product and service-based messaging to our members and perspective members. Responsible for the development, implementation, and maintenance of the Credit Union's branding, marketing, and communications strategies that aim to acquire new members as well as deepen relationships and maintain high levels of engagement and loyalty among our 30,000+ current members. Key Responsibilities Member and Mission focus -

  • Further our mission by acting as the voice of the member
  • Lead collaborator in member experience and journey-mapping strategy and implementation, building brand experiences and driving business growth with each strategic initiative
  • Organize, attend, and support corporate and industry events and other community outreach efforts and promote HHCU's culture of community involvement and advocacy Senior Leadership
    • Empower Brand Strategy team(s) by continuously defining and expanding role responsibilities, creating goals and defining measures for success
    • Lead, activate and inspire project teams with clarity of our brand and mission
    • Network and influence across the organization and with all external stakeholders to prioritize and gather insight
    • Contribute to a high-performing senior management team driving accountability and capability of brand management and continued development Brand Management
      • Leverage marketing strategy, brand and campaign operations to deliver results and orchestrate roadmaps
      • Advancement of digital marketing presence, digital platforms and solutions
      • Create an optimal marketing mix based on business goals
      • Manage member outreach, community engagement, and philanthropy efforts Creative Communication Design
        • Promote our brand and member experience with compelling storytelling to engage target audiences
        • Develop and deliver a comprehensive omni-channel communication strategy
        • Further company mission and employment culture with a constant stream of creative illustrations and touchpoints Market Intelligence and Competitive Analysis
          • Gather and analyze current and prospective member data to determine the most valuable opportunities to improve brand performance
          • Leverage marketing and data management and reporting staff to synthesize multiple data sources into identifiable opportunities and actionable intelligence
          • Business Intelligence - Utilize available resources (people & systems) to uncover, extract, blend, interpret and align diverse data sets from systems and relational resources (CRM, MCIF, SQL) to gain insights and present conclusions for courses of action
          • Data verification: report, flag and monitor data quality to ensure confidence and accuracy used for analysis Business Development and Product Management
            • Lead collaborative efforts with functional teams to uncover and implement business solutions that aim to grow the membership, increase wallet share, and deliver the right products and services at the right time to the right members
            • Collaborate with sales leaders and teams for business development opportunities and to develop metrics, dashboards and KPIs to measure success and create improvement strategies
            • Collaborate with senior management and innovation teams to develop product portfolio evolution based on relevant data, emerging trends, and business goals PM19 SVP Marketing and Brand Strategy Knowledge Requirements
              • Professional, well-developed interpersonal skills essential to deal courteously and effectively with a diverse group of staff, members, and vendors.
              • Demonstrated ability to effectively coach and develop others and to motivate staff to achieve sales and service goals. Must possess ability to influence others both internally and externally and serve as an ambassador of the Credit Union, it's mission, services, and institutional value.
              • Proven ability to manage multiple priorities and projects that are complex and multi-staged in nature. Expert material presentation skills required.
              • Intensive fact-finding, resourcefulness and creativity is necessary to provide solutions for continual innovation of products and service delivery models, membership growth, and revenue generation. The ability to solve major, complex problems.
              • Strong communication skills, both oral and written.
              • Well-developed analytical, project implementation and supervisory skills.
              • Ability to establish and maintain positive working relationships with management, peers, employees and vendors, and the ability to effectively resolve conflict.
              • Intermediate mathematical skills required (calculations and concepts involving decimals, percentages, fractions, etc.)
              • Must be skilled in Microsoft Word, Excel, PowerPoint and Outlook. SVP Marketing and Brand Strategy Education and/or Experience
                • BA required, MBA Preferred
                • 10+ years' experience in branding, marketing, communications and/or product development
                • Experience in a financial institution setting preferred. Work Environment/Physical Demands
                  • Normal accessibility of branch and corporate work sites required for the position
                  • Normal physical mobility and agility, which includes movement from place to place on the job, and the ability to maneuver body while in place
                  • Normal dexterity of hands and fingers
                  • Normal coordination, including eye-hand, hand-foot
                  • Works in typical administrative setting with climate control and appropriate lighting
                  • Work requires occasionally lifting and carrying up to 30 pounds, taking frequency into consideration Other Duties Perform other duties as assigned. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time or without notice. PI177309087

Keywords: Hoosier Hills Credit Union, Bloomington , SVP Marketing and Brand Strategy, Advertising , Bedford, Indiana

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