BloomingtonINRecruiter Since 2001
the smart solution for Bloomington jobs

Marketing Operations Lead - Relocation to Fitchburg, WI

Company: Arch Advisory Group
Location: Bloomington
Posted on: September 23, 2022

Job Description:

My client is seeking a full-time Marketing Operations Lead. As a Marketing Operations Lead, you will ensure no lead is left behind, marketing touch points are attributable, the marketing database and marketing tech stack are strong, and we have a best-in-class owned email program.

Relevant Experience:

  • Bachelor s degree in Business, Marketing, Information Systems or related field of study
  • Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc.&
  • Demonstrated leadership in applying marketing technology within the business to improve execution and contribute to company growth
  • Extensive experience and proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics)
  • Experience implementing and optimizing multi-touch attribution models and solutions (e.g. Bizible or other tools)
  • Self-starter. Proven ability to drive projects through to completion while showing initiative and good decision-making.
  • Experience working in an Agile development methodology. Hands-on experience with JIRA and Confluence is a plus.
    Culture
    We value our employees by providing:
    • Excellent health, dental, and vision plans
    • Generous 401 (K) savings and profit sharing
    • On-site UW Health clinic, fitness center, and walking paths
    • Education assistance and internal training programs
    • Electric vehicle charging
    • Apply to learn more about our incredible benefits!
      Responsibilities
      Primary Responsibilities:
      • Manage the Marketing Operations roadmap, keep abreast of industry trends and work with senior management across Marketing, Sales, and Customer Success to outline our long-term vision
      • Collaborate with the demand generation team to optimize strategy, attribution models and funnel metrics in order to meet KPIs
      • Define and implement best-in-class lead scoring practices to enable higher conversions of quality leads
      • Own and maintain data accuracy and develop a comprehensive view of key audiences to ensure the health of the marketing database, including data enrichment and segmentation
      • Work closely with marketing teams to define email campaign strategy to ensure we are being fully effective
      • Flawlessly manage ongoing production, testing, execution, optimization, and reporting of all B2B/B2C/Operational email campaigns for the organization including email compliance and the management of the marketing team email calendar
      • Act as liaison with the business stakeholders to articulate business problems/opportunities, develop use cases, and deliver business requirements to our partners in IT
      • Proactively analyze data to develop insights and make recommendations on areas for improvement
        #ARCHMKTG

        Requirements
        Proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics
        Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc.
        Equal Opportunity Employer
        Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

Keywords: Arch Advisory Group, Bloomington , Marketing Operations Lead - Relocation to Fitchburg, WI, Advertising , Bloomington, Indiana

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Indiana jobs by following @recnetIN on Twitter!

Bloomington RSS job feeds