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Marketing Specialist

Company: Hoosier Hills Credit Union
Location: Bloomington
Posted on: March 19, 2023

Job Description:

Job Type: Full-time
Salary Range: $46,179 - $72,296
Hybrid or fully on-site in Bedford or Jasper, IN
Capability to work in Bedford 1 day per week
At Hoosier Hills Credit Union (HHCU), our mission is to improve the financial lives of our members and the communities we serve. If you love learning, are collaborative and well-organized, enjoy writing and editing copy, are somewhat tech savvy, have excellent communication skills, and are looking for rewarding work on a friendly and inclusive team at a company with an amazing culture, please read on. This role is for you!
Position Overview
This role is a for a SME in the making and is key to our team's function! The person in this role will put his/her polished copywriting and editing skills to work daily to ensure our messaging is on point and on brand. Learning the ins and outs of the Hoosier Hills product and service offering and becoming familiar with our vendor relationships will be key, as will the ability to authentically engage members and staff with a heart for service, in a manner consistent with our brand and mission.
Personal initiative, an eye for detail and a penchant for organization are imperative, as there will always be multiple projects to juggle, campaigns to craft and execute, and relationships to manage. Our team is great: humble, diverse, fun, open to new ideas, flexible and hard working. As the entry role in our marketing department, the Marketing Specialist will be exposed to a variety of projects with opportunities to learn as he/she progresses towards the next step in his/her career. We believe in growth - in fact, this role is vacant because the person previously in it was promoted to another position within the marketing department!
Key Responsibilities

Write and edit content for Hoosier Hills literature, website, radio/TV/newspaper ads, direct mail, and email campaigns, working with the proper teams to ensure compliance

Develop and distribute product/service announcements, promotions, and member communications; assisting outside vendors in the production and distribution of marketing materials as needed

Review/edit internal and external correspondence for marketing and other departments

Develop and maintain relationships with marketing vendors; understand and maintain contracts

Maintain/update internal product manual; prepare talking points for staff on new products and services

Respond to member questions received via email and social media

Provide consistent, exceptional, timely service to internal and external members

Post marketing messages and graphics on our external service center signage and manage content for the in-branch video system

Assist with the expansion of digital marketing channels including social media, retargeting, search and display advertising and SEO targeting our members and potential members

Assist with arrangements for public events and the recruitment of internal volunteers as needed

Engage with members at community events; be available to assist with set-up and tear-down, and possibly staff various events which may periodically require time outside of regular business hours

Assist with coordination of contests, prizes, awards, and giveaways

Submit marketing invoices to accounts payable for payment

Complete training as assigned by training or compliance staff; comply with all applicable BSA/AML laws, rules, regulations, policies, and business practices established by management

Other Duties

Execute additional duties as assigned

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job; duties, responsibilities, and activities may change at any time or without notice


Associate degree in marketing, journalism, or business-related field; Bachelor's degree preferred; equivalent experience considered

Excellent writing and editing skills, a thorough understanding of grammar and sentence structure, and the ability to construct messages appropriate for a variety of target audiences: internal staff, executive team, external members, potential members

Well-developed verbal communication skills and a strong willingness and ability to collaborate and take initiative

Proficiency in Microsoft Word, Excel, PowerPoint, and Adobe Acrobat

Strong organizational and time management skills, eager and self-motivated

Work Environment/Physical Demands

Typical climate-controlled administrative setting with appropriate lighting

Work requires occasionally lifting as much as twenty poundsPI208392016

Keywords: Hoosier Hills Credit Union, Bloomington , Marketing Specialist, Advertising , Bloomington, Indiana

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