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Content Marketing Specialist (Marketing Generalist)

Company: Indiana University
Location: Bloomington
Posted on: July 3, 2024

Job Description:

DepartmentVP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)Department InformationUniversity Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.Job SummaryIndiana University Communications and Marketing seeks a talented storyteller who excels at writing for both print and digital media and is excited to find novel and compelling ways to tell Indiana University's stories to existing and new audiences. The Content Marketing Specialist is responsible for ideating, writing, and editing relevant, high-impact copy and marketing content that align with Indiana University's enterprise content strategy and overall branding guidelines.The Content Marketing Specialist is a member of IU's Content Strategy team. Led by the Executive Director of Content Strategy, the team guides the creation, delivery, and governance of useful, usable content for Indiana University and its many stakeholders.Department-Specific Responsibilities

  • Writes and edits clear, engaging marketing copy and content for print and digital media and various channels
  • Understands and implements IU's enterprise content strategy to effectively reach target audiences and achieve marketing goals
  • Fact checks, proofreads, and edits
  • Coordinates with design, CRM, and marketing strategy teams to bring projects from concept to completion
  • Optimizes content through editing and repurposing existing materials
  • Manages and publishes content in IU's content management system
  • Helps maintain IU's content standards, style guides, compliance, and voice and tone
  • Manages and implements feedback
  • Keeps up with copywriting and content development trendsGeneral responsibilities
    • Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
    • Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
    • Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
    • Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
    • May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
    • Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
    • May provide guidance to lower-level Marketing Generalists.QualificationsCombinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. EDUCATIONRequired
      • Bachelor's degree in communications, marketing, English, public relations, or related fieldWORK EXPERIENCERequired
        • 2 years in relevant field (e.g., content creation/production, copywriting, content marketing)Preferred
          • Demonstrated experience writing copy or creating content for a variety of media and channels
          • Demonstrated experience distilling complex information into compelling, accessible content
          • Experience in brand or admissions marketing
          • Knowledge of higher education landscape
          • Experience independently researching and interviewing subject matter expertsSKILLSRequired
            • Proficient in communication skills
            • Maintains a high degree of professionalism
            • Demonstrates time management and priority setting skills
            • Demonstrates a high commitment to quality
            • Possesses flexibility to work in a fast paced, dynamic environment
            • Seeks to acquire knowledge in area of specialty
            • Highly thorough and dependable
            • Demonstrates a high level of accuracy, even under pressurePreferred
              • Exceptional independent copywriting or content creation skills and experience using them to develop clear, concise, and key message-focused communications
              • Ability to capture the voice of a brand/person
              • Eagerness to learn and be mentored
              • Self-starter who is highly organized and dependable
              • Ability to work quickly under tight deadlines
              • Demonstrates creativity and problem-solving skills
              • Commitment to learning and keeping up with major industry trends
              • Understanding of paid media KPIs, web traffic metrics, and SEO
              • Familiarity with copywriting for paid media
              • Familiarity with content strategy principlesWorking Conditions / DemandsThis role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.Work LocationBloomington, Indiana or Indianapolis, Indiana.Benefits OverviewFor full-time staff employees, Indiana University offers a wide array of benefits including:
                • Multiple plan options for medical insurance
                • Dental insurance
                • Health Savings Account with generous IU contribution
                • Life insurance, LTD, and AD&D options
                • Base retirement plan contribution from IU, subject to vesting
                • Additional supplemental retirement plan options
                • Tuition benefit for IU classes
                • 10 paid holidays per year
                • Generous Paid Time Off
                • Paid Parental Leave
                • Employee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure.Job ClassificationCareer Level: CareerFLSA: ExemptJob Function: Marketing & CommunicationsJob Family: MarketingClick here to learn more about Indiana University's Job Framework.Posting DisclaimerThis posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.If you wish to include a cover letter, you may include it with your resume when uploading attachments.Equal Employment OpportunityIndiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.Campus Safety and SecurityThe Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at or by visiting IUPD.Contact UsRequest SupportTelephone: 812-856-1234

Keywords: Indiana University, Bloomington , Content Marketing Specialist (Marketing Generalist), Advertising , Bloomington, Indiana

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