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Marketing Reporting Analyst

Company: Author Solutions
Location: Bloomington
Posted on: October 12, 2018

Job Description:

At Author Solutions, the world leader in supported self-publishing, we help authors of any age, skill or experience publish the books they've always dreamed of publishing-so far, more than 200,000 authors with more than 300,000 books. We have served authors on every continent and more than 120 countries around the globe.
As part of the corporate marketing team, the marketing reporting analyst (you) will be responsible for gathering, analyzing, reporting on, and interpreting marketing consumer information from our imprint websites, marketing automation channels and web analytics. You will be deeply involved in helping decide which marketing tactics, channels or campaigns are successful or not. The data you gather and present will be used to make business decisions.
To enjoy this position, most of these should describe you:
---You should not only be the kind of person who loves to dive into a dataset and figure out what it can tell you, but also able to see the connections between data and human behavior and be able to translate between the two. ---You should be naturally curious and be committed to continually learning.---Attention to detail should be as natural to you as breathing.---Pivot tables should make you happy.
Relevant Skills or Experience
---Strong, if not expert, familiarity with Google Analytics, Google Search Console, and Microsoft Excel---Ability to translate analytical metrics (visits, sessions, impressions, etc.) into English for non- expert stakeholders in reporting and conversation---An ingrained need to fact-check stories and confirm veracity of claims
Required Software Experience
---Strong, if not expert, familiarity with Microsoft Word, Excel, Outlook, and PowerPoint---Strong, if not expert, familiarity with Google Analytics, Google Search Console, Salesforce CRM, and Marketing Cloud
Extra Credit Experience
---If you've used Sitecore Analytics---If you've used Salesforce CRM---If you've used Marketing Cloud 2.0 Enterprise
Expected Duties (what you'll use all the experience to do):
---Monitor and report on marketing communication metrics---Monitor and report website experience and use metrics ---Working on other project phases like implementation and testing---Estimating costs and time requirements of projects---Evaluating risks and predicting potential problems---Evaluating key performance indicators---Able to multitask on complex projects while prioritizing work---Project management skills
Education Required---Bachelor's degree in marketing, business or related field
The marketing reporting analyst reports to the senior manager of Marketing Communication. The core work schedule is 8:00 a.m. - 5:00 p.m. with frequent flexibility for start and ending times. Additional hours and/or overtime may be required depending on position and needs of the business.

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