Senior Product Marketing Manager
Company: Roman Health Pharmacy LLC
Posted on: April 8, 2021
We are looking for innovative and collaborative Senior Product
Marketing Managers (Sr PMM) to help lead our Product Marketing
team. In this role, you will be the Marketing Lead and SME
supervising a team of PMMs, each directly supporting 2-4 Product
teams. As a leader and thought-partner, you'll focus on driving
strategy that accelerates Root's growth and optimizes the customer
experience for our existing products and features, while guiding
the development of positioning and go-to-market strategies and
tactics for new products, partnerships, features, or experiences.
You'll collaborate with senior leaders across the business in
strategy, planning, and cross-functional team management to align
roadmap development and execution. You will need outstanding
holistic marketing, collaboration, and leadership skills, with a
proven ability to independently lead strategic positioning efforts,
develop consumer-centric product marketing strategies, and deliver
on recommendations.-- Reports to Director, Product Marketing. This
position is full-time, on-site in Columbus, OH (currently working
remote) What you'll do.
- You'll be the Marketing leader at the table with Product,
Design, Sales, Account Management, Analytics, and Engineering at
every phase of product development. You'll be the expert on the
product as you partner with your Marketing and Creative to refine
your strategy and execute on the Marketing components of the
product roadmap, delivering exceptional quality and achieving
aggressive growth goals.--
- Lead: Assess and prioritize strategy and implementation plans,
balancing customer, partner and Root benefits with cost and
resource needs. Represent an area of business with Product and
Marketing Leadership. Engage and empower others, inspiring
cross-functional teams and direct reports, excelling at
relationship management. Hire, train, retain, and develop
exceptional product marketers.--
- Explore: Leverage (and gather) insights to identify market
opportunities. Bring key consumer and Root Marketing insights and
learnings to the forefront of team discussions. Understand the
broader internal and external consumer/customer context, ask good
questions, and push strategic thinking. Partner with Product teams
to influence the roadmap and departmental strategy. Establish
Marketing KPIs and provide recommendations to the cross-functional
team on opportunities to improve performance.
- Plan: Lead strategic development of product marketing
opportunities. Recommend value propositions, consumer experiences,
and cross-channel marketing strategies, balancing customer and
partner benefits with Root business, cost, and resource needs.
Straddle the line of art and science, strategically considering
ways to iteratively test, measure, and optimize the user experience
(A/B & multivariate). Bridge Product initiatives and Marketing
priorities, proactively connecting cross-functional teams from both
directions. Maintain Product Marketing roadmaps.--
- Execute: Refine and deliver on action plans, collaboratively
with all relevant stakeholders. Provide guidance and direction on
creative briefs and work side-by-side with Product Design and
Marketing Creative leadership to guide the creation and delivery of
assets across all phases of marketing, including lead generation
and nurturing, conversion, customer communications, etc. Manage
projects and timelines to deliver on time and with exceptional
quality. Act as a voice of the consumer and a champion of the Root
- Analyze: Establish program KPIs and provide recommendations to
the cross-functional team on opportunities to improve business
performance. Continuously optimize ROI over time through rapid
experimentation and iteration.-- What will help you be successful.
- 8+ years of experience launching and scaling marketing
programs. Experience in product marketing, independently leading
strategic positioning efforts, and GTM strategy strongly
- Passion for driving business results, with expertise in
designing highly effective (and efficient) multi-channel, lead
generation, consumer acquisition, or lifecycle marketing
- Experience working with in-house and agency creative teams,
with an ability to drive marketing strategy and translate business
marketing plans into clear and actionable creative requests.
- Excellent written and verbal communication skills.
- Experience managing and motivating others, guiding others'
- Able to think strategically with an understanding of holistic
marketing planning and execution.
- Superior cross-functional collaboration skills. Able to easily
context switch based on audience, translate needs from one team to
another, and influence stakeholders to achieve alignment. Thrives
in cross-functional/matrixed environments.
- Analytical thinker with experience in data-driven marketing.
Able to independently analyze data, as well as partner with
Analysts and Data Scientists to uncover deeper insights. Experience
running A/B & multivariate testing is highly preferred.
- Comfortable creating structure from ambiguity; a highly
- Undergraduate degree in Business or related field. MBA or
graduate degree preferred. Who we are. Root Insurance is the
nation's first licensed insurance carrier powered entirely by
mobile. We were founded on the belief that the services you need
for everyday life should serve you better. That's why we base
insurance coverages on you, not your demographic. It's the way
insurance should be. And it's all conveniently in an app. What
draws people to Root. We're a venture-backed technology company.
Our early success is in large part due to our unwavering standards
in hiring. We recognize that our product is only as good as the
people building and promoting it. We look for individuals who find
solutions by going through the cycle of ideation to implementation
with curiosity, rigor, and a highly analytical lens. Ask anyone who
works here and you'll hear similar reasons for why they joined:
Autonomy.--For assertive self-starters, the opportunities to
contribute are limitless. Impact.--By challenging the way it's
always been done, we solve problems that have a big impact on our
business. Collaboration.--We encourage rich discussion and civil
debate at every turn. People.--We are inspired by the collection of
crazy-smart people around us
Keywords: Roman Health Pharmacy LLC, Bloomington , Senior Product Marketing Manager, Executive , Columbus, Indiana
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