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Associate Vice President, Marketing

Company: Indiana University
Location: Bloomington
Posted on: November 26, 2022

Job Description:

Special Instructions Summary

For questions related to the role, the search process or the university please contact Executive Search at .

We are actively recruiting and accepting applications for this position. This position will remain open until filled.



Department Information

Indiana University is seeking a highly skilled and results-oriented marketing leader to position and advance the university, building upon the more than 200-year-tradition of excellence. This is a rare opportunity to serve in a leadership role that will guide respective marketing efforts across all seven IU campuses. With a new Vice President & Chief Communications and Marketing Officer, this role is of great importance to the university and a rewarding and challenging opportunity for strong marketing leadership. The Associate Vice President for Marketing will be based out of either IU's Indianapolis or Bloomington campus, working in-person and leading a marketing department of more than 50 skilled professionals, including two Assistant Vice Presidents leading various parts of the organization.

Indiana University (IU) spans seven campuses and two regional centers, including nine School of Medicine campuses across the state, more than 200 research centers and institutions, and partner locations around the globe. Together, all parts of the system broaden its impact and make an IU education accessible to more people. A home for bold vision, IU has demonstrated a progressive commitment to diversity, equity, inclusion and belonging since its founding and has been dedicated to empowering students and faculty to cultivate meaningful careers, develop lifelong connections, and make an impact on the world.

Founded in 1820, Indiana University is home to top-ranked business and music schools, to the world's first school of philanthropy, the nation's first school of informatics, and the country's largest medical school. Our hundreds of academic programs are among the world's best, and the University is always looking toward the horizon, thinking about what's next. Indiana University has a total budget of approximately $4.10 billion, with approximately 9,500 faculty, 12,000 staff and nearly 93,000 students. In addition, Indiana University is one of only seven public universities in the nation with a AAA credit rating from both Moody's Investor Service and S&P Global.

As Indiana's largest public research university, IU Bloomington is a member of the Association of American Universities (AAU), Association of Public & Land-Grant Universities (APLU), and is one of the state's largest employers, with one of every 26 jobs in Indiana supported by IU.

Job Summary

Indiana University's Office of the Vice President for Communications and Marketing, through market research, analytics, and a deep understanding of an optimal customer experience, is charged with elevating Indiana University's visibility; state, national and international reach; reputation; and enrollment growth.

Reporting to the Vice President and Chief Communications & Marketing Officer, the Associate Vice President of Marketing provides leadership, sets marketing strategy, and leads and champions alignment across Indiana University. This position will establish a long-term marketing strategy that aligns with the university's strategic goals, focusing on delivering a unified, branded customer experience fueled by research, data, and integrated marketing communications. Working alongside colleagues in research, analytics, and the digital campus, the Associate Vice President is charged with exploring new markets, audiences, and pathways to increase Indiana University's national and international reputation and drive revenue growth through areas such as enrollment. The AVP will provide influence and lead collaboration across a diverse set of departments, many of which have their own marketers.

The ideal candidate for this position is a passionate and driven leader who is experienced in higher education (or related areas) marketing and brand strategy. The AVP will be charged with translating this spirit into all facets of marketing communications, including but not limited to digital, traditional, paid, earned, and social media. Performs other related duties as assigned.

Key Responsibilities:

  • Serves as the primary advisor to the Vice President and Chief Communications & Marketing Officer in brand strategy and development, enrollment marketing, integrated marketing planning, and overall alignment across a large team of university-wide marketing and communication professionals.
  • Collaborates with the Vice President and the AVP of University Communications to set near and long-term divisional goals, budget, and growth.
  • Develops and executes ongoing marketing communications that bring measurable lift to the university to enhance its reputation, brand position, and rankings.
  • Collaborates with department and university leadership to set and enact the vision for the strategic evolution of the marketing infrastructure university-wide, including partner and leadership relations, and promotion and advancement of strategy and goals.
  • Champions and leads university alignment in brand strategy and positioning, enrollment marketing, and web and marketing communication planning.
  • Manages university market research and branding agencies of record (AOR) and provides direction on all associated projects, including brand development, enrollment, advancement, executive communications, and thought leadership.
  • Leads and mentors cross-discipline teams using a collaborative, data-driven approach focused on delivering an excellent customer experience.
  • Guides or directs marketing and communications across the university, including guidance to schools, institutional advancement, research enterprise, and enrollment management. Leads the development, adoption, and continuous assessment of a cohesive brand strategy and positioning.
  • Leads a team of marketing communications professionals in digital communications, earned media, advertising, social media, experiential marketing, enrollment marketing and branding, content strategy and production, multimedia, and design. Qualifications

    Required Education & Experience:

    Bachelor's degree in marketing, communications, business administration, or related field. Master's degree preferred. At least ten years of increasing responsibility and leadership in strategic planning, marketing strategy, and brand management.

    Experience in leadership roles in marketing, brand management, advertising, or related fields, including experience leading enterprise-wide brand strategies. Demonstrated experience directing, managing, and supervising marketing or creative teams. Experience managing budgets.

    Required Skills & Abilities:
    • Progressive leadership roles in marketing, brand management, advertising, or related fields.
    • Demonstrated ability to lead change and drive brand strategy and alignment.
    • Strong foundational marketing and brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media.
    • Proven strategic, analytical, creative, and planning skills.
    • Broad understanding of the organizational structure, operations, budgets, and finances.
    • Superior communication and interpersonal skills.
    • Demonstrated ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
    • Demonstrated ability to work effectively and collaboratively as part of a cross-functional team.
    • Superior organizational skills - must be able to prioritize and meet deadlines effectively.
    • Excellent project management, analytic, communication, and diplomacy skills.
    • Must be able to work well under pressure.
    • Excellent interpersonal and problem-solving skills, including establishing cooperative working relationships with supervisors, colleagues, and campus partners.
    • Ability to attend staff events as needed (occasional nights and weekends). Work Location

      Bloomington, Indiana or Indianapolis Indiana

      Advertised Salary

      The anticipated salary for this role is $225,000 - $265,000 annually, commensurate with experience.

      Benefits Overview

      Indiana University offers a wide array of benefits including:
      • Multiple plan options for medical insurance
      • Dental insurance
      • Health Savings Account with generous IU contribution
      • Life insurance, LTD, and AD&D options
      • Base retirement plan contribution from IU
      • Additional supplemental retirement plan options
      • Tuition benefit for IU classes
      • 10 paid holidays per year
      • Generous Paid Time Off
      • Paid Parental LeaveLearn more about our benefits by reviewing our online Benefits Brochure.

        Job Classification

        Career Level: Executive

        FLSA: Exempt

        Job Function: Marketing & Communications

        Job Family: Communications Generalist

        Click here to learn more about Indiana University's Job Framework.

        Close Date

        We are actively recruiting and accepting applications for this position. This position will remain open until filled.

        Posting Disclaimer

        Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.)..... click apply for full job details

Keywords: Indiana University, Bloomington , Associate Vice President, Marketing, Executive , Bloomington, Indiana

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