Director, Market Insights & Strategic Operations
Company: Versiti, Inc.
Location: Indianapolis
Posted on: May 2, 2024
Job Description:
Director, Market Insights & Strategic Operations
Job Locations
US-WI-Milwaukee - US-IN-Indianapolis
ID
2024-9963
Category
Sales and Marketing
Position Type
Full Time
Overview
Versiti is a fusion of donors, scientific curiosity, and precision
medicine that recognize the gifts of blood and life are precious.
We are home to the world-renowned Blood Research Institute, we
enable life saving gifts from our donors, and provide the science
behind the medicine through our diagnostic laboratories. Versiti
brings together outstanding minds with unparalleled experience in
transfusion medicine, transplantation, stem cells and cellular
therapies, oncology and genomics, diagnostic lab services, and
medical and scientific expertise. This combination of skill and
knowledge results in improved patient outcomes, higher quality
services and reduced cost of care for hospitals, blood centers,
hospital systems, research and educational institutions, and other
health care providers. At Versiti, we are passionate about
improving the lives of patients and helping our healthcare partners
thrive.
Position Summary
Under the guidance of the Executive Vice President and Chief
Marketing Officer, the Director of Market Insights & Strategic
Operations (MISO) at Versiti plays a crucial role in steering the
organization towards its strategic objectives. This pivotal
position involves harnessing a blend of marketing strategy,
business analytics, and sales operations expertise to uncover and
exploit market opportunities and bridge current gaps. The Director
of MISO will harness analytical and strategic expertise to drive
organizational growth through actionable insights. This leadership
role will serve to enhance decision-making with advanced analytics
and deliver measurable and significant impact on our market share
and margins. As a key strategic partner, this position will uncover
B2B and B2C opportunities through deep collaboration across various
teams, shaping our direction with targeted insights aligned to our
objectives. Vision and analytical skills are crucial to advancing
Versiti's life saving mission, ensuring every strategy delivers
meaningful outcomes aligned with the Versiti vision.
Responsibilities
- Strategic Leadership and Partnership *
Establish a close working partnership with the CMO to dynamically
manage organizational priorities. * Perform under direction of the
CMO as the Long Range Plan (LRP) lead and annual marketing division
Business Plan implementor. * Spearhead the identification and
prioritization of strategic marketing initiatives, often serving as
the project lead across marketing groups (corporate, field,
portfolio and business development). * Lead the division to advance
and execute best in class digital marketing initiatives that
achieve donor collection KPI improvement year-over-year. * Actively
refine and perform as a trusted advisor to business leads on
comprehensive marketing strategies across portfolio, field and
corporate marketing and philanthropy. * Nurture coaching
relationships and provide strategic guidance to the marketing team.
* Promote a forward-thinking atmosphere that champions continuous
enhancement of marketing operations and processes. * Forge
partnerships with technology, product, data science, and operations
teams to augment marketing capabilities. * Develop a close
relationship with Finance and partner with the CMO to manage the
marketing budget.
- Data and Analytics Strategy * Lead development of scorecards
and metrics around strategic initiatives and assist in calculating
ROI for marketing tactics. * Partner with cross-functional partners
to drive data strategy across organization to establish data
governance, aligned systems, and automation to enable higher level
insights on donor retention, collections, operational capacity and
efficiency, and growth opportunities * Oversee insights and
improvement areas based on an integrated NPS program. * Develop
analytical tools that provide a predictive outlook. * Provide
strategic guidance and analytical support to Donor Services staff
that helps them enhance scheduling optimization and achieve process
improvement.
- Operational and Process Efficiency * Responsible for developing
field team sizing, territory mapping, and field team compensation
calculations (Sales Commission Plan and Execution) * Support blood
resource sharing strategy and partner management. * Lead team to
connect and interrelate disparate ideas/data points for operational
efficiency. * Enable team to work independently, recognizing when
to involve key stakeholders. * Provide strategic guidance to the
Blood Operations Planning team, ensuring optimal resource
distribution.
- Technology and Innovation Management * Develop and manage the
organization's CRM systems including HemaConnect and Salesforce. *
Collaborate with the IT department to optimize our marketing
technology stack. * Implement a robust marketing operating model
that harnesses technology and data. * Oversee the implementation
and operationalization of Salesforce CRM. * Spearhead the
division's strategic adoption of AI technologies to optimize
marketing strategies.
- Team Development and Culture Building * Set explicit
performance expectations, conduct regular evaluations, and offer
professional development opportunities. * Manage the creation of
targeted customer segments and personas, tailoring our messaging
and content strategy. * Assess, advise, and support the integration
of innovative solutions, agency partnerships, and marketing
technologies. * Your comprehensive role not only positions you as a
strategic leader and catalyst for innovation but also emphasizes
your critical contribution to adopting and integrating advanced
technologies and data-driven strategies within the organization.
Your efforts will significantly impact driving growth, enhancing
efficiency, and fostering a culture of continuous improvement and
technological advancement.
- Performs other duties as required or assigned which are
reasonably within the scope of the duties in this job
classification
- Understands and performs in accordance with all applicable
regulatory and compliance requirements
- Complies with all standard operating policies and
procedures
Qualifications
Education
- Bachelor's Degree required
- Master's Degree MBA preferredExperience
- 7-9 years experience in market research, analytics, and/or
customer operations required
- 4-6 years experience in team management, including building,
developing and coaching talent required
- Healthcare industry experience preferredKnowledge, Skills and
Abilities
- Strong background in analytics and data science, with a proven
track record of using data to drive decision-making and business
improvements. Ability to understand and interpret complex data from
disparate sources,and aligning them to extract insights.
required
- Experience with CRM systems like Salesforce, and an
understanding of how to leverage technology and AI in marketing
strategies. required
- Experience in operational management, including process
optimization and efficiency improvements. required
- Demonstrated leadership skills to include effective verbal and
written communication, problem solving, decision making, conflict
resolution, and the ability to influence others across all levels
of the organization. Proven track record in developing and coaching
leaders. required
- Highly developed analytical, critical thinking, deductive
reasoning and problem-solving skills, with the ability to
effectively communicate and interpret technical financial
information. required
- Sales operations processes and systems to lead team through
managing incentive processes. required
- Possess high ethical standards and values, personal integrity,
and honesty. required
- B2B and B2C business performance assessment, understand drivers
and barriers, help business implement changes. required
- Ability to travel to include out-of-region and overnight
(approximately 10% of time) requiredTools and Technology
- Personal Computer (desktop, laptop, tablet) required
- General office equipment (computer, printer, fax, copy machine)
required
- Microsoft Suite (Word, Excel, PowerPoint) required
#LI-RM1#LI-Hybrid
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Keywords: Versiti, Inc., Bloomington , Director, Market Insights & Strategic Operations, Executive , Indianapolis, Indiana
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