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Manager of Digital & Direct Marketing

Company: Author Solutions
Location: Bloomington
Posted on: June 11, 2019

Job Description:


At Author Solutions, the world leader in supported self-publishing, we help authors publish the books they have always dreamed of publishing - more than 225,000 authors and more than 300,000 books. We have served authors on every continent and in more than 120 countries around the globe. We provide the technology and services that make publishing easy, affordable, and available to anyone, anyway, anywhere, anytime. At Author Solutions, we empower authors to write, publish and share books that enrich readers' lives around the world.

The Manager of Digital & Direct Marketing plays an important role in the ongoing relationship between our authors and our marketing and products teams. They are responsible for leading product marketing activities from product conception and design, distribution, and author migration; ensuring that brand/imprint strategies are understood and followed while directing concepts and content, including print collateral, websites, email campaigns, ad creative and identifying and developing new products and services. This role requires extensive knowledge of customer engagement best practices, communication channels (email, remarketing ad channels, SMS) and metrics. The ideal candidate will have experience working closely with sales and product development teams and will be enthusiastic about the collaboration between sales and marketing. The Manager Digital & Direct Marketing will report to the Senior Manager of Products (Cebu) and will work closely with teams in Bloomington, Cebu (Philippines) and remote employees and contractors.

Position Qualifications:
---Bachelor's Degree in marketing, business, or a related field
---4-5 years of marketing related experience
---An intimate understanding of copywriting and advertising best practices/guidelines
---Excellent leadership skills
---Excellent communication skills
---Advanced knowledge of Google Analytics and other measurement tools
---Extensive knowledge of Google Ads, Facebook and other remarketing channels
---Familiarity with marketing communication tools (MailChimp, Marketing Cloud, SMS)
---Strong familiarity using CRM systems such as Salesforce.com
---Comfort interacting with clients and internal staff alike
---Strong persuasive skills

Keywords: Author Solutions, Bloomington , Manager of Digital & Direct Marketing, Executive , Bloomington, Indiana

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