Web Strategist (Digital Marketing Specialist), Kelley School of Business

Company: Indiana University
Location: Bloomington
Posted on: September 1, 2024

Job Description:

DepartmentVP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)Department InformationUniversity Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.Job SummaryIndiana University Communications and Marketing seeks a Web Strategist to develop and execute brand and enrollment marketing strategies to enhance the web presence for the Kelley School of Business, a top-ranked business school offering undergraduate, graduate, and executive education programs in Bloomington, Indianapolis, and online The Web Strategist is a member of the Kelley School's marketing team, which is part of IU's Web and Digital Strategy team. Led by the Executive Director of Web and Digital Strategy, the team guides the digital presence for the university, ensuring that it clearly communicates our stories, makes it easy to find information, and is accessible to anyone.Department-Specific Responsibilities

• Develops and executes a web strategy, in collaboration with the Executive Director of Web and Digital Strategy, Director of Digital Marketing, Director of Enrollment Marketing, and other stakeholders, that is informed by the school's brand and marketing strategies.
• Defines, manages, and reports on Key Performing Indicators (KPIs) for the Kelley School of Business web presence, including program-specific KPIs; tracks and analyzes web performance metrics; and sets initial benchmarks for Kelley School of Business digital presence based on existing data and from industry standards.
• Develops and maintains an editorial calendar for content updates to the homepage, program pages, key landing pages, and journeys, seeking input from stakeholders and ensuring timely publication.
• Reviews and interprets analytics and behavioral data from the website, providing regular reports with actionable insights and recommendations.
• Communicates performance metrics, trends, and progress toward KPIs with stakeholders.
• Identifies and analyzes site performance issues and develops and implements strategies to address issues in collaboration with functional teams (designers, developers, content creators).
• Independently develops and executes basic and increasingly more complex web strategies to advance marketing goals and objectives, including data collection, target market definition, market research, user research, and development of project timelines.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, user research, and best practices.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in developing web strategies.
• Regularly reviews and updates web performance metrics, identifying potential issues and opportunities to address and resolve with the team.
• Plans and leads bi-weekly meetings for editorial/content planning and analytics review and monthly meetings with stakeholders to present reports on KPIs, trends, and strategic insights and discuss progress towards goals and any adjustments needed.
• May participate in team-based planning to align strategies and deadlines across various concurrent projects and initiatives.
• Maintains web performance metrics in the areas of accessibility and quality (fixing broken links and misspellings and managing redirects).
• May provide guidance to interface and user experience designers and digital specialists.General Responsibilities
  • Develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
  • Develops targeting and segmentation approach for digital marketing strategies.
  • Reviews and analyzes usage trends and effectiveness of digital marketing strategies, recommend and implement changes as necessary.
  • Works with other marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
  • Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.
  • Ensures alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
  • Designs user experience interfaces to ensure consistent and engaging platforms.
  • May plan and develops integrated digital advertising schedules.QualificationsCombinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. EDUCATIONRequired
    • Bachelor's degree in English, communications, journalism, public relations, or related fieldWORK EXPERIENCERequired
      • 3 years in relevant fieldSKILLSRequired
        • Proficient communication skills
        • Maintains a high degree of professionalism
        • Demonstrates time management and priority setting skills
        • Demonstrates a high commitment to quality
        • Possesses flexibility to work in a fast paced, dynamic environment
        • Seeks to acquire knowledge in area of specialtyPreferred
          • Strong creative skills
          • Strategic thinking skills
          • Ability to manage multiple projects simultaneously
          • Passionate about marketing and user experience
          • Keen eye for designWorking Conditions / DemandsThis role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.Work LocationBloomington, Indiana or Indianapolis, IndianaBenefits OverviewFor full-time staff employees, Indiana University offers a wide array of benefits including:
            • Multiple plan options for medical insurance
            • Dental insurance
            • Health Savings Account with generous IU contribution
            • Life insurance, LTD, and AD&D options
            • Base retirement plan contribution from IU, subject to vesting
            • Additional supplemental retirement plan options
            • Tuition benefit for IU classes
            • 10 paid holidays per year
            • Generous Paid Time Off
            • Paid Parental Leave
            • Employee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure.Job ClassificationCareer Level: CareerFLSA: ExemptJob Function: Marketing & CommunicationsJob Family: Digital MarketingClick here to learn more about Indiana University's Job Framework.Posting DisclaimerThis posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.If you wish to include a cover letter, you may include it with your resume when uploading attachments.Equal Employment OpportunityIndiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.Campus Safety and SecurityThe Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.Contact UsRequest SupportTelephone: 812-856-1234

Keywords: Indiana University, Bloomington , Web Strategist (Digital Marketing Specialist), Kelley School of Business, IT / Software / Systems , Bloomington, Indiana