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Head of Brand & Communications (H/F)

Company: Indiana University
Location: Bloomington
Posted on: May 8, 2024

Job Description:

Real marketing challenges deserve real marketing solutions. A job with Student Life Marketing provides students the opportunity to work in an agency-like atmosphere where creative problem-solving and collaboration with colleagues lead to the development of effective strategies to build awareness, engagement, and action from target audiences. All Student Life Marketing staff will contribute to the creation, implementation, and assessment of various marketing and communications initiatives.
A job with Student Life Marketing will teach students well beyond their role on the team: leadership, communication, problem-solving, and time management. This job complements learning in the classroom and prepares students for their careers after graduation. The Social Media Coordinator is a key communicator for the Office of Student Life and its many departments (Indiana Memorial Union, Student Health Center, Residence Life, and 20+ more), using relevant and intentional graphics, copy, videos, photos, and links via social media platforms to share events, promotions, and services that help tell the story and promote the services of, and events within, the Office of Student Life.
May be other opportunities for original content for all areas within Student Life and for collaboration and amplification of those departments within Student Life that have their own social media accounts.
Social Media Content
Develops innovative and creative media content in line with the Office of Student Life's branding efforts (i.e. original text, photos, videos, and news).
Uses creativity and artistic techniques to tell a story or provide information in a visual form.
Strategizes, monitors, and posts on social media accounts to engage with the IU community regarding the services, promotions, events, and other offerings by using a Content Matrix.
Uses recording and editing skills to create vertical videos/Reels to promote various events, initiatives, programs, .and facilities.
Oversees and maintains the accounts on, but not limited to, Instagram, Facebook, TikTok, YouTube, and other relevant social media platforms.
Creates, maintains, and consults the Communications Calendars for social media content, sharing stories with partners, and planning other promotions.
Creates monthly and quarterly social media analytics reports to determine the effectiveness and the direction of future strategies.
Collects data and metrics to create monthly and quarterly reports to help determine future social media strategies.
Other Communications duties as needed.
Strategizes various communications for campaigns.
Understanding and extensive experience with various social media accounts, how they are best utilized, and how to strategically engage via these platforms
Familiar with social media trends; Familiarity with taking quality photographs and photography principles
Experience taking pictures and filming/editing videos/Reels (framing, editing, use of sound and text, etc.)
Portfolio of work with a wide range of creative projects
Passion for using social media platforms
Familiarity using Microsoft Office programs
Exceptional written and communication skills
Pursuit of a degree in Marketing, Communications, Journalism, Digital Media, or a related field.
Experience managing social media accounts that were not simply personal accounts
Experience taking high quality pictures
Proficiency in CapCut, Premiere Pro, Canva, Adobe Express, Adobe Photoshop, or similar programs for video editing
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
00 per hour
For full-time staff employees, Indiana University offers a wide array of benefits including:
- Multiple plan options for medical insurance
- Dental insurance
- Health Savings Account with generous IU contribution
- Base retirement plan contribution from IU, subject to vesting
- Additional supplemental retirement plan options
- 10 paid holidays per year
- Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.
Career Level: Part Time Employee
Job Function: Part Time Employee
Job Family: Part Time Student Employee
To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Questions or complaints regarding Title IX may be referred to the U.Department of Education Office for Civil Rights or the university Title IX Coordinator. The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. Telephone: 812-856-1234

Keywords: Indiana University, Bloomington , Head of Brand & Communications (H/F), Other , Bloomington, Indiana

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