Associate Vice President - International Marketing Campaigns

Company: Eli Lilly and Company
Location: Indianapolis
Posted on: January 8, 2026

Job Description:

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. Organization Overview At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism. Position Overview The Associate Vice President – International Marketing will serve as a senior leader responsible for driving Lilly’s international Disease Awareness Campaigns and International localization of the Masterbrand Campaigns. This role reports to the Senior Vice President and CMO–Consumer and leads all aspects of teams creating integrated OUS campaign development for disease awareness campaigns , media planning, and buying for the international business unit and the localization of existing and future above Brand Lilly Campaigns. The AVP will work with influence across International leadership teams, partner with cross-functional global teams, and lead partnerships with individual affiliates to deliver breakthrough consumer engagement strategies and culturally relevant campaigns OUS. Key Responsibilities International Brand Leadership: Lead centralized marketing teams and parter with regional and affiliates’ marketing teams to deliver on Lilly’s international campaign strategies, ensuring consistency and impact across all global markets and channels. Strategic Vision & Governance: Develop and implement long-term brand architecture for international campaigns and governance frameworks to guide teams through the execution of multiple international campaign efforts. Innovation & Transformation: Lead marketing efforts rooted in consumer insights and creative excellence, tailored to diverse international audiences. Campaign Oversight: Oversee the development, execution, and optimization of multi-channel, multi-concept campaigns at the international level, ensuring cultural relevance and regulatory compliance and lead the teams through delivering strong single-minded campaign concepts that adapt for local nuances. Media Planning & Buying: Lead the newly formed Global media team, responsible for the centralization of the global media strategy, planning, and buying activities for international markets, collaborating with global teams and affiliates to improve reach and effectiveness and ensure local relevancy. Agency & Partnership Management: lead teams across media and creative agency for international campaigns and media budget, and create a strong layer of governance and operations that allows for excellent execution. Data & Analytics Leadership: Collaborate with advanced analytics teams and champion measurement frameworks to optimize performance and inform strategic decisions across international campaigns. Creative Development: Work across Lilly’s global teams and agency partners to develop creative campaigns for disease state education in OUS markets from ideation to production, launch, measurement, and in-market optimization. Risk & Compliance: Ensure all international marketing activities adhere to regulatory, privacy, and corporate standards globally and lead the teams in coordinating to adhere to singular affiliates’ regulations. Financial Stewardship: Oversee multi-million-dollar budgets for international campaign and media planning and buying in partnership with procurement and analytics, ensuring fiscal discipline and compliance. Talent Development: Inspire and develop an elite marketing team, fostering creative excellence and a passion for the Marketing craft. Basic Requirements Bachelor’s degree required. 15 years of marketing leadership experience, including global brand strategy and integrated campaign management. Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role. Additional Skills MBA or advanced degree preferred. Consistent record of influencing executive leadership and driving enterprise-level initiatives. Experience leading large budgets and sophisticated collaborator environments. Expertise in international mass marketing, multi-channel media, and consumer engagement strategies. Strong critical thinking, analytical skills, and ability to lead through ambiguity. Demonstrated success in building and leading diverse, high-performing global teams. Pharma experience is a plus but not required. Other Position based in Indianapolis; relocation package provided. Up to 25% travel Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups. Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $232,500 - $341,000 Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees. WeAreLilly

Keywords: Eli Lilly and Company, Bloomington , Associate Vice President - International Marketing Campaigns, PR / Public Relations , Indianapolis, Indiana